Impressum

Studio
Established by Rossi McAuley in 2012, Distinctive Repetition is a Dublin-based design studio with a deep-rooted commitment to culture, creativity, and community. Highly awarded for its work, the studio has been honoured to be recognised across numerous disciplines in the annual ICAD Awards (Institute of Creative Advertising and Design), has received various 100 Archive selections since its inception, and most recently was awarded on a European level at the ADCE* in 2024. We specialise in crafting intelligent, bespoke design solutions that span all manner of disciplines, from brand identity, print, web and digital design, and motion graphics, to spatial design, event production, and brand strategy.

Practice
Our practice is grounded in collaboration and we work closely with clients from initial concept to final execution, ensuring each project is resonant, relevant, and strategically sound. Our clients operate across a wide variety of sectors, including but not limited to: not-for-profit, cultural and educational, food and beverage, luxury cosmetics, events-based, research, publishing, and many more. As such, we tailor our approach to meet the needs of every brief—from supporting a solo artist’s vision, curating the visual identity for a public exhibition, or rolling out a national campaign.

Perspective
Over more than a decade, we’ve built trusted relationships with leading suppliers and craftspeople across Ireland and beyond, allowing us to consistently deliver high-quality work at every scale and budget. We seek to make the abstract tangible and to communicate remarkable ideas, no matter how big or small. We believe in design that tells stories and shifts perspectives, and we’re passionate about working with those who share that vision. We make Time Machines, so we can communicate the best of who we are to people we will never meet.

Our Work
We work with commercial clients at every stage of their journey—from pre-launch start-ups to established brands, individual artists to County Councils, and not-for-profits. With an emphasis on collaboration, we develop solutions that are as robust as they are refined. We design innovative solutions that are hard-working and sustainable, both environmentally and economically. We offer an extensive variety of services, including comprehensive content audits, creative workshopping, strategic planning, naming and tone of voice development, brand and identity design, digital and social campaign design and delivery, print and packaging design, motion design, event design, and more.

Our Clients
Rua Red, South Dublin Arts Centre; Fingal County Arts Office; Dún Laoghaire-Rathdown Arts Office; Dublin City Arts Office; South Dublin County Arts Office; Radiocentre Ireland (RTÉ and Independent Broadcasters of Ireland); Princeton University; EUCIDA (European Connections in Digital Arts); New Dublin Press; Cassandra Voices; Bereen Brothers Restaurant Group; Coppinger Row; Orwell Road; ROW Wines; Charlotte Quay; Azouro Portugal; Caoimhín Ó Raghallaigh; Seán Mac Erlaine; Adam Gibney; David Beattie; Amnesty International; Sony Music; Ergodos Records; Children’s Mental Health Coalition; Christian Aid Ireland; Dublin City University (DCU); Writing Ireland; Third Circle Brewing; IPSOS; JNLR; MOVEMBER; and the Institute of Creative Advertising and Design (ICAD).